Online Reputation Management

Online Reputation Management

“It takes 20 years to build a reputation and five minutes to ruin it” – (Warren Buffet)

Online reputation is becoming more important to your business every day. The world is becoming more connected to the internet and with the increasing popularity of smart phones it is becoming easier to read and write reviews for businesses. Have you checked what your reputation is, if you even have one?

By managing your online reputation you can make your business stick out above the rest and bring in more customers. If you neglect it then you may be another 0 star business on a list full of competitors with a higher rating than you. If you read the info to the right it will illustrate the importance of good online reviews (Bottom if mobile).

Here is why it is important

  • 58% of Americans have researched a product or service online - (Pew Institute)
  • 63% prefer to get product information from a review website – (Marketing Sherpa)
  • 83% trust a users review over a critics – (Marketing Sherpa)
  • 82% say purchase decisions have been directly influenced by reviews - (Marketing Charts)

Review sites

Review sites are websites that allow users to submit reviews on their experiences at your business.

They have been gaining in popularity for years but with smart phones it has become easy and convenient to review businesses. If you completely ignore business review sites then a few bad reviews could make you a bottom ranking business. If you manage your reputation you can make sure that even if you get a bad review you will have many good reviews to help balance the ratings and keep you on top of your competition. Although the features very from site to site, you can usually respond to customer replies to try to fix the problem and hopefully stop bad publicity before it erodes your reputation, online and offline. 

 We can get you setup so you can monitor, promote, and protect your online reputation.