Search Engine Optimization
Search Engine Optimization (SEO) is the process of increasing your search rank in search engines. We can increase your search ranking when people look for your business, increasing the number of customers you get. SEO is quite important since most people don’t go beyond the first few pages especially when they are doing a quick search and if you are not on those first pages you just missed a customer. It is also important that search engines know correct and up to date information about your business so they tell users the correct information when someone searches for your business.
We can increase your search ranking and make sure your businesses online information is correct.
Keyword Analysis
Keyword analysis allows people to find your website with a variety of search terms.
When people are searching for a service they typically search with generic terms like: “car repair”, “oil change”, “auto shop”, “mechanic”. There are many different terms that could be used to reference your business and figuring out what those terms are is one of the first steps to ensuring you show up often in search engines. When we figure out what the terms are we can use them to increase how often your site appears for a variety of search terms.
Web Submission
So you have a website built and you want to make it known to the world but how do you do this?
We can add your business to search engines, business directories, and rating/review sites to help get the word out for your business. By doing this it becomes easier to search your website using a variety of search engines and it also improves your search ranking since popular sites are linking to your website.
Update Online Information
Along side web submission we also check all to see if your businesses information is correct online.
Sometimes search engines can get your correct information without problem but sometimes it will have old information, it will be missing certain bits of information, or it could have your business listed in a completely different location than where it is. Having incorrect information on search engines becomes a snowballing effect. Many websites pull business information from the major search engines and if that search engine gives them incorrect information then it will spread the bad information.
Once I went to a business who’s phone number was listed incorrectly and their location on google maps was where they were located 8 years ago. Luckly I had a smart phone and after trying a few different phone numbers, that was given to me by different search engines, I managed to find one that worked and got their correct address. If this was a mechanic or some other business that had lots of competition I would have gone elsewhere once I went to an empty building where the business was suppose to be.
By making sure the major search engines have the correct information it can ensure that other websites also have the correct information. Also by making sure major websites have your correct URL it will increase search ranking.
Site Map & Listing
We are able to give search engines information on what your website looks like so that you can choose the description it tells to visitors and have certain links emphasized in searches. This gives your site a professional touch and makes it easier for customers to see your services.